Introduction Social media marketing refers to the use of social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a product or a service. It also extends to using digital platforms (social networking websites) and media for marketing purposes,…
The terms "business plan" and "business proposal" might sound similar, but they cover very different things. While these are both business development documents, the purpose of such documents is very different, which is exactly why it’s important to understand the…
Most Startup entrepreneurs or founders in the business ecosystem usually ponder the difference between a Business Plan and a Pitch Deck. They tend to frequently ask questions like, which one between a business plan and a pitch deck is more…
Nigeria is arguably among the few African countries with a vibrant economic environment for business startups to thrive. With more than 210 million people, the country offers a large market size for more successful commercialization of new products and service…
Whether starting a new business venture or managing the day-to-day operations of an existing one, entrepreneurs need to find meaningful ways to motivate themselves to get started and to keep growing their businesses. However, this is not an easy feat…
"Partnering is the quickest, most effective way to re-engineer a business." – Curtis E. Sahakian Strategic Partnerships without any form of ambiguity is simply a means of creating meaningful and powerful alliances that can help you grow your company’s credibility, popularity, and…
Apart from being very thoughtful and careful in selecting or combining methods to generate a commercially viable business idea, there is nothing really complicated about this process. Basically, all you need do is to find an idea that fills a…
“Why labour in the monotonous obscurity of just one job, when you can diversify your skill set to increase your capacity to earn more. I mean since we have multiple bills to pay every day, we might as well have…